eFuture Blog

Pinterest is the newest and fastest growing website to hit the Net and could be adding a whole new dynamic to spreading your social media strategy. Most businesses are yet to realize the amazing traffic driving potential of Pinterest.

The social web is becoming more visual. Images and videos are dominating the general direction of the web and having a graphic presence can help businesses on a lot of levels. A quality image driven strategy is becoming one of the most important parts of a company's marketing technique. That's exactly what Pinterest does, it forces a visual nature with image collection and pin board style layout.

The most recent figures show that Pinterest currently has 18 million users and was the fastest standalone to reach the 10 million mark in the history of the internet. Nine million of those users also connect to Facebook which every marketer knows is a great forum for online consumer interaction.

Pinterest has quickly slid into the third social media position, immediately behind Facebook and Twitter. That gives it instant recognition as a new and effective way to engage customers, drive free traffic and generate a larger traffic base.

Remember social media has changed the way internet marketers go about their daily routine. Ten years ago, Twitter and Facebook were not even considered as marketing options. The instant interaction factor creates a new dynamic in the customer - business relationship.

Pinterest is the newest craze to hit the web, it is cashing in on the compounding effects of images, interaction and innovation. So if you are not on Pinterest....why not!!!!

Keep active till next month,

Paul Dempsey